3 Main types of Advertising Objectives

There are three main types of advertising objectives: to inform, to persuade, and to remind. To inform ads provide customers with information about a product or service. To influence ads try to convince customers to buy a product or service. Remind ads to keep the product or service top-of-mind with customers who may already be interested in it.

What are Advertising Objectives?

A specific community task to be accomplished with a specific target audience during a specific period is called an advertising objective. It is a very specific statement of what you want to accomplish in the campaign. For example, you might want to inform your target audience about your new product or service. Or, you might want to persuade them to buy your product or service.

Three Main Types of advertising objectives are:

The 3 main types of advertising objectives are:

1. Informative Advertising:

Main types of Advertising Objectives

It is a type of advertising that is used to provide information about a product or service. This type of advertising is often used to raise awareness about a new product or service or to remind people about an existing product or service.

How it helps business:

  • Connecting with customers to identify their unique needs.
  • Establishing a brand image and company name.
  • Providing the customer with information about a new product.
  • An overview of how a product works.
  • Suggesting new users for a product.

2. Persuasive Advertising:

 advertising objectives

It is a type of advertising that aims to convince the viewer to take a certain action, such as buying a product. This is done by using various techniques, such as making emotional appeals or using logical arguments.

How it helps business:

  • Building brand preference.
  • Evolving client views of the value of the product.
  • Persuading customers’ perceptions of the product now.
  • Creating customer engagement.
  • Building brand community.

3. Reminder Advertising:

Main types of Advertising Objectives

It is a type of advertising that seeks to remind customers about a product or service. This can be done through various means such as television commercials, print ads, or online ads. Reminder advertising is often used as a way to keep a brand top-of-mind with consumers and to increase the likelihood of them making a purchase.

How it helps business:

  • Keeping in touch with customers.
  • Reminding consumers where to buy the product.
  • Informing customers that the goods may be required soon.
  • Keeps the brand in a customer’s mind during the off-season.

Importance of advertising in business

Advertising is one of the most important aspects of running a business. It helps promote your product or service to potential customers and can help increase brand awareness. Advertising can also be used to target specific demographics, which can help you attract more customers and grow your business.
While advertising can be expensive, it is a necessary expense for most businesses. The key is to create an advertising campaign that is effective and efficient so that you can get the most return on your investment. By working with a professional marketing or advertising agency, you can create an advertising campaign that will reach your target audience and help grow your business.


In conclusion, advertising objectives can be classified into three main categories: informative, persuasive, and reminder. Each type of advertising objective has a different purpose, and businesses should select the type that best suits their needs. With the right advertising objective, businesses can effectively communicate their message to consumers and achieve their desired results.


What are the objectives of a marketing plan?

The objectives of a marketing plan can vary depending on the business and its goals, but typically, the objectives will focus on increasing brand awareness, generating leads, and boosting sales.

What are 3 marketing strategies?

There are countless marketing strategies out there, but some of the most popular and effective ones include content marketing, influencer marketing, and email marketing.

What are the 2 types of marketing?

There are two types of marketing: product marketing and brand marketing. Product marketing is all about selling a specific product, while brand marketing is all about creating an emotional connection with the customer.

What are the 3 types of digital marketing?

There are three types of digital marketing: online marketing, offline marketing, and mobile marketing. Online marketing includes activities such as search engine optimization (SEO), content marketing, and social media marketing. Offline marketing includes activities such as television advertising, radio advertising, and print advertising. Mobile marketing includes activities such as text messaging, app-based marketing, and location-based services.

What is ATL and BTL strategy?

ATL and BTL are both marketing strategies. ATL stands for above the line and refers to traditional forms of advertising, such as TV, radio, and print ads. BTL stands for below the line and refers to more non-traditional forms of marketing, such as online ads, guerrilla marketing, and product placement.

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Jerry Arceneaux

Jerry is a professional framer, and his hobby is custom framing & digital framing! He has been framing for the last 5 years, and he likes the digital frame. Based on his experiences with different types of framing; he is sharing his opinion about various frameworks so that beginners can get started the right way. Happy reading!

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