Five Product Levels Example of Beauty Shop

In this post, I discuss Five Product Levels Example of Beauty Shop. Five Product Levels are Core product, Basic product, Expected product, Augmented product & Potential product; you will know in this blog post through beauty shop example.

What is Product?

Product is any object or service offered to a market to satisfy a want or need. Products are typically categorized as tangible goods, such as food products, clothing, and electronics; intangible services, such as banking and insurance; and intellectual property products, such as books, movies, and music. In terms of product engineering or design, a product is a device or machine that satisfies some human want or need.

In the United States, a product is defined as something that satisfies a need or creates a want. The most common example of this would be a new iPhone release. Apple releases a new iPhone each year, creating some level of buzz for the company. Product marketing is an enormous industry with many facets designed to create demand for a raw material or service. 

In marketing a product in an object or system made available for consumer use, it can offer anything to a market to satisfy the desire or need of a customer.

What are the 5 levels of a product?

Five Product Levels Example of Beauty Shop

The 5 levels of products are:

Core Product: The core product level measures the number of goods available in the product category. It is often used when calculating inventory because it helps to determine if the manufacturer has enough raw materials on hand for production. Manufacturers typically calculate core product levels to determine how much raw material they have on hand. Core levels are used when calculating inventory because they show whether there will be enough to meet consumer demand.

Basic Product: Basic Product level is a term that can mean many things. It often refers to the lowest level of a company’s product line. The name of this level can depend on the industry or company, but one common name for this level is basic. Basic products usually have a lower price than other levels, and they are most often targeted at people with lower incomes.

Expected Product: Expected Product level is a predictive measure that estimates how many products will be needed to meet customer demand. While all businesses need to have a level of inventory, most companies find it most beneficial to have an excess of inventory to ensure that they can accommodate the occasional spike in demand without having to rely on manufacturing more products. Expected Product Level (EPL) is a measurement of the expected customer demand for a product or service at a given time.

Augmented Product: Augmented product levels are a powerful way to measure a company’s success, as they can reveal what products are yielding the most profits for the company. For example, if a company sells more expensive products, it will have a higher augmented product level. To calculate the augmented product level, you need to take the total revenue generated from a certain period and divide it by the number of units sold during that same period.

Potential Product: The term Potential Product Level, or PPL, is often used in retail to describe a consumer’s reaction to a product. This reaction can be positive or negative depending on whether the purchaser likes the product enough to buy it. PPL is important because retailers need to know which products are most relevant to consumers and how much they should invest.

Five Product Levels Example of Beauty Shop

Various levels of product with the example of “beauty shop.”

1. Core Product: This product adds fundamental value to the consumer. Think of it as the benefit the consumer is buying. It is a way to recognize why the core product is to ask why someone wants it. For example, if a lady buys a makeup set. The straight answer to it is that she wants to enhance her beauty. So here, the core product is enhancement. This is what makes this level so important. Many companies offer a wide variety of makeup. That is why one needs to give extra importance to the customer’s need at this level.

2. Basic Product: All the ingredients and other items that enable the product to satisfy the core are known as the basic product. If asked what is in the makeup kit, the basic product would be listed as eye shadow trays, lipsticks, etc. this level is about the ingredients used to make the product.

3. Expected Product: The expected product is the set of features the consumer wishes to have from the bought product. Quality is the main reason. For example, in our beauty shop case, the color of eye shadows must be of good quality, which will stay for a long duration, and doesn’t harm the skin.

4. Augmented Product: Augmented product can be defined as going beyond what the consumer imagines to achieve from the purchase. For example, they are adding extra features to the product. These objectives tend to be expensive, but the benefits are good praise of consumers are worthwhile.

5. Potential Product: At this level, the new development of the same product is shown. The next version of the same product may contain some improvement may not. For example, we are adding new colors to the eye shadow tray.

Five Product Levels to Sell Your Beauty Shop’s Products

Five Product Levels Example of Beauty Shop

Product levels are a great way to make your beauty shop’s products seem more luxurious and desirable to customers without actually increasing the price of your products. Keeping your prices the same on each product level keeps customers coming back since they can always hope that they’ll get lucky and hit the jackpot with their next purchase! Here are five ways you can use product levels to increase profit and customer satisfaction.

Level 1) The 10 best-selling products.

Establish a variety of product lines, from low-end to high-end. The best way to market your beauty shop is by appealing directly to your customers with products that target their needs at every price point. For example, L’Oreal has 10 global brands ranging from drugstore brands like Maybelline (global sales: $4 billion in 2012) and Garnier (global sales: $3.2 billion in 2012) at one end of their product spectrum and luxury brand Lancome at the other end (global sales: $1.7 billion in 2012). Having multiple product lines allows you to offer discounts on certain items while maintaining higher prices for others, so you can appeal to more customers across various income levels while also capturing additional profit margins on each sale.

Level 2) Products from the most popular brands.

Consumers have a lot of choices when it comes to beauty products. This is especially true for selling cosmetics in your shop because consumers can always choose more affordable brands from big box stores or local retailers. However, even if your products are cheaper than those sold at retail outlets, there are still ways for you to create a unique boutique-like experience and make them seem worth paying more for. One way is by making sure that each product you sell has multiple uses so that consumers can enjoy it long after they leave your store. Lipstick isn’t just lipstick; it could also be used as an eyeliner or lip balm, depending on how you advertise and market it.

Level 2) Products from the most popular brands.

Consumers have a lot of choices when it comes to beauty products. This is especially true for selling cosmetics in your shop because consumers can always choose more affordable brands from big box stores or local retailers. However, even if your products are cheaper than those sold at retail outlets, there are still ways for you to create a unique boutique-like experience and make them seem worth paying more for. One way is by making sure that each product you sell has multiple uses so that consumers can enjoy it long after they leave your store. Lipstick isn’t just lipstick; it could also be used as an eyeliner or lip balm, depending on how you advertise and market it.

Level 3) Products for a specific hair type.

Hair is made up of three layers: epidermis, cortex and medulla. Each layer has a different function. The function of each layer determines how your hair behaves. For example, curly hair is high in moisture and will be affected by daily weather conditions such as rain or humidity more than straight hair. Other hair types may have different characteristics, so it is important to understand what product you need for your unique hairstyle. Finding out which hairstyle you have can help you understand which type of products are best for it and determine where your level in a product range should start from, moving up based on how much frizz your hair tends to get, for example.

Level 4) Products with new, innovative technology.

When introducing new products, be aware of how your customers perceive these new technologies. If you are marketing a product as scientifically advanced, you must market it as such. In other words, if customers don’t perceive technology as innovative or cutting-edge, they may not be interested in purchasing it at all. To ensure that they are receptive to your product levels, consider things like: What kind of pricing do we need for each level? How should we present each level? What can we include in our messaging to know why a more expensive brand is worth their time and money? These are just some things you should think about before planning out your various product levels; there will likely be many more depending on your specific business.

Level 5) Local boutique brand products.

As a salon owner, you want to offer your customers high-quality products and services. That’s why you shop at local boutiques for hair products, makeup brands and skincare lines—your customers do too. The thing is, most small businesses don’t have those kinds of resources. What can you do instead? Look for large companies that make good-quality beauty supplies and purchase in bulk from them. Don’t worry about not having premium brands; most people won’t notice or care if your shampoos come from Shampoo Brand Co. Inc., East Coast Division, Palmetto Plant or Procter & Gamble itself—especially if they’re paying less than they would at a local boutique!

Advantages & Disadvantages of Five Product Levels

Advantages

  1. More customization.
  2. More specialized products.
  3. An easier way to filter products.
  4. More targeted promotions.
  5. Less risk for the store.

Disadvantages

  1. Too much choice.
  2. Too many questions to ask.
  3. The quality of the product changes.
  4. The product will only last a few cycles.
  5. You might spend more in the long run.

Conclusion

In conclusion, these Five Product Levels Example of Beauty Shop can provide beauty shops with an idea of how to best market their products. Knowing the customer’s needs and wants is key.

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Jerry Arceneaux

Jerry is a professional framer, and his hobby is custom framing & digital framing! He has been framing for the last 5 years, and he likes the digital frame. Based on his experiences with different types of framing; he is sharing his opinion about various frameworks so that beginners can get started the right way. Happy reading!

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